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Monday, May 05, 2008
Calif. brewer ordered to stop using 'Legal Weed' bottle caps
Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the Northern California town where he brews his beer — Weed.
Federal alcohol regulators thought differently. They have ordered Dillmann to stop selling beer bottles with caps that read "Try Legal Weed."
The dispute started in February when Dillmann sent the proposed label for his latest beer, Lemurian Lager, to the Alcohol and Tobacco Tax and Trade Bureau for approval. The agency, which regulates the industry, asked for some changes to the label, along with a sample bottle cap.
Dillmann obliged, sending the caps he has been using for his five current beers.
The agency responded that the message on the caps amounted to a drug reference. In a letter explaining its decision, the agency said the wording could "mislead consumers about the characteristics of the alcoholic beverage."
Dillmann scoffs at the notion that his label has anything to do with smoking pot.
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11:06 Posted in Politics | Permalink | Comments (0) | Email this | Tags: Weed, beer, Calfornia, USA, world, web, blog